毕业论文1——电商促销对快递业的影响分析 （1）
分类：爱心传递 发布时间：2017-03-19 11:32:41
目 录
摘要 ·············································· (1)
引言 ·············································· (1)
一、中国快递业的现状分析 ··························· (1)
(一)发展速度快 ······································ (2)
(二)市场空间大 ······································ (2)
(三)快递业形成多元共存、相互竞争的市场格局 ··············· (3)
二、中国快递业存在的问题 ··························· (3)
(一) 快递业宏观发展环境不够完善 ························ (3)
(二) 快递市场竞争激烈，低价竞争成为主要手段 ··············· (3)
(三) 企业规模小，运营和管理水平落后 ····················· (4)
(四) 硬件设施设备及信息化水平低 ························ (4)
(五) 员工流动性强且素质低，服务质量跟不上发展速度 ·········· (4)
三、电商促销对快递业的影响
(一) 电商促销的一般概念 ······························· (4)
(二) 电商促销的快递业的影响 ··························· (5)
四、快递业应对电商促销的对策 ························ (7)
（二）全面提高服务质量，提升企业信誉，加强品牌建设与维护 ····· (7)
（三）准确定位，推进新产品开发与创新 ····················· (8)
（四）提高软硬件投入，提升信息化水平 ····················· (8)
（五）进行人力资源的长期规划 ··························· (8)
（六）进行企业的兼并重组 ······························· (9)
五、 结束语 ······································· (9)
参考文献 ········································· (10)
Abstract ·········································· (10)
摘要 ·············································· (1)
引言 ·············································· (1)
一、中国快递业的现状分析 ··························· (1)
(一)发展速度快 ······································ (2)
(二)市场空间大 ······································ (2)
(三)快递业形成多元共存、相互竞争的市场格局 ··············· (3)
二、中国快递业存在的问题 ··························· (3)
(一) 快递业宏观发展环境不够完善 ························ (3)
(二) 快递市场竞争激烈，低价竞争成为主要手段 ··············· (3)
(三) 企业规模小，运营和管理水平落后 ····················· (4)
(四) 硬件设施设备及信息化水平低 ························ (4)
(五) 员工流动性强且素质低，服务质量跟不上发展速度 ·········· (4)
三、电商促销对快递业的影响
(一) 电商促销的一般概念 ······························· (4)
(二) 电商促销的快递业的影响 ··························· (5)
四、快递业应对电商促销的对策 ························ (7)
（一）政府应加大支持快递业发展的力度 ····················· (7)
（二）全面提高服务质量，提升企业信誉，加强品牌建设与维护 ····· (7)
（三）准确定位，推进新产品开发与创新 ····················· (8)
（四）提高软硬件投入，提升信息化水平 ····················· (8)
（五）进行人力资源的长期规划 ··························· (8)
（六）进行企业的兼并重组 ······························· (9)
五、 结束语 ······································· (9)
参考文献 ········································· (10)
Abstract ·········································· (10)
